Hey Everyone, Good to have you here again! Today, we'll be looking at Google Marketing Platform , an amazing one stop solution for advertising and analytics that's available for small businesses and enterprises. Google marketing platform was launched in June 2018. It integrated the various google applications that were used for advertising, analytics, web and app testing, surveys and more into one platform for businesses and corporations. Today, we would be focusing on Google Analytics , a product I personally view as having a flagship kind of status in the google marketing suite of products. Google Analytics has been around for a while. It's a great solution for web analytics that's really easy to implement. I think every business with a web or app presence(Are there still any businesses without an online presence? Probably a topic for another post) should use it. I've personally used it in the past to analyse my website traffic. It shows you who's visi...